What makes Lucky Rock stand out in a sea of generic wine brands?
This question of identity and differentiation is something that most businesses should evaluate. What brand characteristics stand out in the infinite sea of wine brands — of all shapes and sizes? Even wineries that historically stood out as the best wines are now tossed in with the rest (and beers, and spirits, and seltzers).
So, what makes Lucky Rock special? Is there anything that makes us unique? Why should you, the consumer, even care? We want to get real with ya...
Chilled Red Wines
If you have not had a chilled red wine, it can be quite the mental pivot. Truth-be-told, most people drink red wines too warm and white wines too cold. As they say...“the worse the beer, the colder you drink it”.
Today we’ll discuss a couple of questions regarding red wine and chilled red wine:
Wine cocktails have a bad rap and we can think of a few folks to blame for that. Maybe the culprit is your wine cooler swilling Aunt Karen who conveniently brings two and and a half bottles of Bartles & Jaymes to family gatherings and decides it’s the perfect time to hop on an emotional rollercoaster (awkwaaard). Or maybe it’s because of trendy, millennial influencer Saraa (note: no “h”, double “a”) that frequently posts IG pics of “the squad” draining bottomless mimosas at brunch.
Either way...it’s time to take back wine cocktails from the hands of hammered Aunts and trendy influencers.
How are we gonna do that you ask? Well, by showing you some great options for mixing wine with booze and mixers.
...as Sauvignon Blanc catches fire, more and more brands start producing said wine to capitalize on the wave of interest. Turns out, not everyone should be producing one. Some brands straight up suck at it. Others try to make wines with sub-par fruit or from places that don’t grow high quality grapes.
Now that we’re on the Sauvignon Blanc subject, we thought we would do some of the leg work for you and pick some of the best Sauvignon Blancs in California.
In this post, we’ll be sharing our super easy “wine cubes” hack to keep your glass of white wine chilled from your first sip down to the closing guzzle. By the end, you’ll be wondering why the heck you didn’t think of it in the first place!
Basically, this idea is clutch because once your glass of wine is warm, it is nearly impossible to get it cold again. But, plop a couple wine ice cubes in your glass and you keep that bad thang chill for longer than it takes to drink it. It sounds easy, and it is, but there are a few details worth knowing. Read on my thirsty friends.
Wine and beer have both been a trade profession - AKA years and years of perfecting their wonderful creation. You would think two beverages that take so much time to craft (unlike water + sugary powder) would have much more in common. So why is there a wine vs. beer relationship and not a wine AND beer relationship?!
In this blog we explore what makes wine & beer brothers in arms, and what separates them. In the end though, it is up to you to decide what to enjoy and how to enjoy it.
So, what is a "Virtual Wine Brand"? On the surface, this term means that a winery doesn't own its' own vineyards or facilities. The upside is that it costs less upfront to start the winery. The downside is that there is less control over quality. This innovation and disruption is the foundation on which Lucky Rock Wine Co. was built.
But we are not the only ones innovating in the virtual wine brand sphere. In this blog, we want to give props to other innovators, pioneers, and overall awesome people who make great wine, have a cool story and stand out in a sea of generic wine brands.
Drinking Young Wine
After being in the wine business for roughly 10,000 years (ok not that long, but pretty damn long), you start to notice the same question always being asked.
“When should I drink this wine?”
Good question! (Especially if you spent the big bucks on it).
Answer? If it’s a $5.99 Barefoot Sauvignon Blanc, we suggest you drink it immediately. Otherwise....it depends.
What do “Clean Wines” Claim?
To get to the core of the subject, maybe it’s more helpful to ask what the marketers behind the catch-all term of Clean Wine claim? Because, once you dig just a little deeper into their assertions, there is nothing special about Clean wine.