Transcript: EP7: Celebs & Rosé

- On this episode of keeping up with the Inmans.

- I am a raging

- Kim Kardashian of wines.

- Super popular.

- Like a turkey.

- Welcome to Cellar Rats into Seller Rats, episode 7. I'm Jesse Inman.

- And I am the winemaker formally known as Aaron Inman.

- Today, we're going to taste some wines by famous people.

- To be more specific, we're going to taste their rosé wines. Why rosé you say? Because it's super popular and it's kind of the Kim Kardashian of wines. We'll let you take that thought as far as you'd like to go.

- Because I am a raging star , very similar to Kim Kardashian in her early years. We're going to taste them blind. So as not to be skewed by the fame, the fortune.

- So do these famous people have good palates or are they just trying to sucker us.

- [Announcer] Stars and celebrities what do they know? Do they know things? Let's find out!

- To tell you a little bit more about the concept today we're going to taste "celebrity wine" brands and we say brands because three of the four wines we're going to taste are actually virtual brands, much like Lucky Rock, where there is no physical location, there's no physical vineyards, so they source like we do.

- As much as we're talking, we're just happy they're in wine. it's good for wine.

- Exposure.

- Post Malone used to be a bud light guy and last time I saw an interview he said Bud Light and rosé. Boom! Win for wine. Are these people making the wine? Probably not. Are they doing some blending? Perhaps. Are they maybe sitting in the green room smoking a joint and cashing checks? Also could be. I don't know.

- The interesting thing also is these are American celebrities. Where is the patriotism? Three of these wines are from France. What's up with that?

- So, today we're going to be tasting Dwyane Wade's rosé. We're going to be tasting Post Malone's rosé. We're going to be tasting Cameron Diaz's rosé and we're going to be tasting Brad and Angelina's rosé. The interesting thing about Dwyane Wade's wine is it's very timely. The NBA used to drink a lot of 12-packs. I don't know if you saw The Last Dance with Michael Jordan, but they were always cracking Coors Lights and Miller Lites in the locker room after the game.

- They would save the wine for spraying on each other.

- Now, JJ Redick who plays in the NBA and has for 12 years was recently quoted in saying the plane used to carry 12-packs and champagne and Hennessy and now it's stocked with 95% wine.

- That's good for wine.

- [Announcer] LeBron James strolling in gingerly with a glass of red wine.

- This is a first.

- All right, so let's get into these bad boys. Numero uno.

- There's something interesting... a little onion

- ...right off the bat there.

- Onion and garlic.

- It's almost like when you open your pantry.

- It's not real fruity or anything, right? Number 2.

- This one has a little bit more fruit right off the bat. Kind of like melon rind, orange rind.

- Yeah, it's clean from a wine making standpoint.

- There's a little tiny bit of that garlicky powder...

- I agree.

- Now, so far these wines have been fairly light peach, salmon pink. This one is a little bit more dark.

- Either a darker grape, a darker skin, thicker skin, or it had more time on the skin. Or it was pressed harder. This one has more like a shell, like oyster shell.

- Like cherry pie filling.

- This one smells nice, it has more fruit, it's clean.

- I'm finding it a little muted, sometimes I like that.

- Wrong.

- So far on the nose, this is my favorite. Sounds like this one is your favorite? Depending on if you like pie filling.

- I think I'm going to go with either three or four, but I haven't made a final decision. I'm in the ballot box, I'm sweating. I think I'm going to go with three over four, solely because it is more expressive for me right now. I feel like this one has potential but it's a little muted. Could be because it's cold. That's one of the things with rosés and white wines is when you serve them cold it's this conundrum. There is the refreshing nature of being cold, but it does mute the aroma of the wine.

- Most people drink their whites too cold and their reds too warm. They should only vary by maybe 10 degrees Fahrenheit. They always say the worse the beer, the colder you drink it.

- Let's go ahead and give these a tasty taste.

- This one's opening up a little bit.

- So how do you feel about the mouthfeel on number one.

- It's angular, sharp, acidic, refreshing. You want some of that in a white.

- It's bright. It's not the most expressive wine in the world.

- I like the mouthfeel. It's bright. It is a little angular but I like the crispness of it. The fruit comes through a little bit more on it. You get a little bit more of that kind of watermelon-y, maybe a little bit of...

- Rind.

- ... rind, grapefruit pith, some sort of citrus pith.

- Have you tried number two yet?

- Pretty long finish.

- Number two is opening up nose wise.

- Yeah, it's starting to come in with a little peach.

- It's a little flat on the fruit for me. Another thing, a lot of times people will bottle rosé, or sauvignon blancs and some other more fresh varieties with a little bit of CO2, so it will have a little bit of spritz to them. Either naturally from fermentation leftover or they'll do it with injecting CO2.

- Injection. Super popular.

- Like a turkey. I prefer the mouthfeel on one versus two. I feel like two is a little flabbier than I like my rosés to be.

- Yeah, it just falls a little flat. I want a little more fruit, but without the jammy-ness you're talking about. This has a more full rich mouth. It's got a little more fruit. Although none of these so far have been fruit bombs.

- The acid doesn't feel as natural to it. It almost tastes a little acidulated.

- Which it could be, if they did in fact, pick it a little bit riper. Sometimes people will add tartaric acid back to bring the acid up.

- But I like the finish of it.

- Yeah, it's a nice one.

- I think it's pretty solid. If I was pounding this on my porch as people do, I'm cool with it. Number 4. Let's see how number 4 is. It's got enough acidity to where it's what you expect from a rosé. It's not overly angular or harsh. It's a little bit pithy, it's a little bit dry.

- What would you say is the average cost for a rosé?

- It can really run the gamut. Because rosé has gotten so popular, there is people who would actually pay up to $30-40. Domaine Ott is probably one of the most prestigious...

- O T T O. Domaine Ott. It's a nice wine.

- ... from Southern France. When I'm shopping for rosé, I like to keep it between $12 and $20 because you can find some good wines in that price point.

- Around here in Russian River, I've seen a lot of $25, $28, $32's pushing it. I don't think rosé needs to be that expensive. Two ways to make rosé. You can do dedicated fruit where you take the fruit, smush it and ferment the juice that comes out of the press. Or you can take your red fruit, bring it in, bleed off some juice while it's in tank or off the table and then take that juice and ferment it. Those are not considered as high a quality of rosés. Because there's more manipulation, they're more fruity and we have to do more acid additions and maybe water it down if there's too much sugar, which would then turn into too much alcohol.

- This one, it delivers, it's bright. It's got some of those peach, nectarine-y type notes to it and maybe more of like a melon rind. A little bit of texture to it. Maybe a little bit of salinity.

- I think they're all pretty subtle in the grand scheme.

- You know, in Provencal rosés, which I am assuming these are just by color and profile. They can be very subtle sometimes, they're usually not fruit bombs.

- So, if we're going to pick these one through four. How would you rank them?

- I think for me, I am going to go, my favorite was three.

- Why?

- It was the most expressive in the fruit, on the nose, I like the palate. Maybe it was a little punchier than the other ones...

- Like punchy, fruity?

- Like fruity, but just slightly. It wasn't overblown. But it rode the line of what I like on fruity and bright. Then I would probably go with number four. I thought number four was a really nice rosé. It had some of those subtler notes of peach and nectarine and maybe a little salinity, like oyster shell. Number one is probably my three. I thought it was basically the unathletic brother of number four. Number two for me was, like, fine. None of these were poorly made.

- I will say that.

- This one had a little more stink off the get go, but it's blown off pretty quickly. I'm pretty much in accordance with Aaron. I think I like number four just a little bit more, but it was kind of a close second.

- They're both pretty good, but very different styles.

- I think just because of the off aroma in the beginning, and it never really came to fruition.

- It's fairly muted.

- I'd say number one is my number four.

- I think we're all in agreement that this is Dwyane Wade Cellars. I do know that Dwyane Wade Cellars is sourcing grapes from California and so, hence the color and a little bit more the right flavors. That makes sense to me. I think this is probably Chateau Miraval. This is Ole Post Malone, number two. I think that number one is Cameron Diaz.

- I think this is Cameron Diaz strictly because of the reduction. Maybe some of that came from the screw cap. Although it did blow off. I think this might be Posty. I think you're right this is the Brad and Angelina project. And because California fruit, darker color, richer mouthfeel D. Wade. I don't know much about Cameron Diaz's partners for this, but Brad and Angelina are partnered with the Perrin Family, which are Chateau Beaucastel, they are big time.

- One of the bigger wineries in the world.

- Post Malone is partnered with a co-op in Southern France that's very large and has distribution agreement with Gallo which is just a small guest star winery.

- Biggest winery in the world.

- And then you've got Dwyane Wade Cellars who is partnered with Pahlmeyer Winery out of Napa Valley. So, partnering with people that know what they're doing. So, that completes our tasting for today. We tasted celebrity rosés, pretty good showing. We had our favorites and our least favorites, but overall I would pay for these. I am proud of these celebrities for not just praying on our thirst for their fame.

- Definitely give all these wines a shot and see what one you like better. Anyway, it was interesting. Thanks for joining us.

- I'm going to go out with a little Dwyane Wade three pointer here.

- You know, I'll join you in that. Cheers.

- See you on the next episode.