But wait… isn’t this America? Don’t we want the raw, real, rough and tumble truth?Don’t we want the hard-hitting, hard work homage to the American Dream. That self-made sort of story all about drudging toward your dream, digging your claws in, day in and day out, until that dream is realized?
Nope, not anymore, especially not in the wine business…
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People are always telling us how much they love our brand, and that "wine" needs something like us to help modernize the business, to represent the everyday wine drinker (sans white tablecloth). And, yet - even with a decent traffic flow to our website, we see only a small percentage sales conversions, actual purchases!
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People ask, ‘What are you going to do when your 80 years old?’ The answer is, ‘WHO CARES?!’ We see older people walking down the street, more and more, with tattoos. We just think that they are probably a little cooler than your average, older, bear- or, they love art, their kids, or whatever they are representing with their tattoo.
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People would rather find a wine they love and share it with the people in there lives. Wine drinkers trust their tribe and the 'word of mouth' they hear if from. People want an experience and to crack open that wine, remember the friends they heard it from and the great time they had while drinking it!
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In this 47th episode of the Rock'n Vino podcast, Jesse discusses how Lucky Rock Wine Co. came to be, where it is going and why they do what they do...
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As a kid the 4th of July was the apex of summer: no school, blowing up firecrackers, BBQ and friends, FREEDOM. Somewhere around our mid 20s it lost a little luster because life gets complicated with work and babies and dull adult stuff. But...
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...The wine bounces between these two worlds, eventually coming to rest on a surprisingly serious note, though its fruity core lingers. A great value given the quality in the bottle.
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Thanks to Shana Bull for mentioning us in Sonoma Magazine. We are a small company playing in a big, RICH world. We are putting our elbows out, and taking up some space, regardless!
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"... killed and ate two rattlesnakes, and drank more than we should have (after shooting guns). Romance was had, making for fires inside tents and out. Luckily, I had some Lucky Rock Sauvignon Blanc to cool me down."
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