We like to think of ourselves in the same capacity as the modern chef would...'Who really cares if we have a tattoo or a ton of them! We are busy cooking in the kitchen'- probably at a well know restaurant you may frequent. Besides, we are a little rough around the edges, and proud of it- although don’t challenge us to make the best lamb shank you have ever tasted- we can do that (making great wine at a good price, in our case).
Read More 
We just received another 90pt score from Anthony Dias Blue of Tasting Panel and Blue Lifestyle. Millions of people will now know who Lucky Rock is... and probably still won't care. We're cool with it.
Read More 
But wait… isn’t this America? Don’t we want the raw, real, rough and tumble truth?Don’t we want the hard-hitting, hard work homage to the American Dream. That self-made sort of story all about drudging toward your dream, digging your claws in, day in and day out, until that dream is realized?
Nope, not anymore, especially not in the wine business…
Read More 
People are always telling us how much they love our brand, and that "wine" needs something like us to help modernize the business, to represent the everyday wine drinker (sans white tablecloth). And, yet - even with a decent traffic flow to our website, we see only a small percentage sales conversions, actual purchases!
Read More 
People ask, ‘What are you going to do when your 80 years old?’ The answer is, ‘WHO CARES?!’ We see older people walking down the street, more and more, with tattoos. We just think that they are probably a little cooler than your average, older, bear- or, they love art, their kids, or whatever they are representing with their tattoo.
Read More 
People would rather find a wine they love and share it with the people in there lives. Wine drinkers trust their tribe and the 'word of mouth' they hear if from. People want an experience and to crack open that wine, remember the friends they heard it from and the great time they had while drinking it!
Read More 
In this 47th episode of the Rock'n Vino podcast, Jesse discusses how Lucky Rock Wine Co. came to be, where it is going and why they do what they do...
Read More 
As a kid the 4th of July was the apex of summer: no school, blowing up firecrackers, BBQ and friends, FREEDOM. Somewhere around our mid 20s it lost a little luster because life gets complicated with work and babies and dull adult stuff. But...
Read More 
Aromatically popping with lemon, ruby red grapefruit, kiwi, and notes of lemongrass, magnolia and mint. Medium-bodied, fresh and zippy on the palate but some nice creaminess. A fresh fruit salad of green melon, ruby red grapefruit, peaches and lime, accented with notes of mint, wildflowers and clover.
Read More 
...The wine bounces between these two worlds, eventually coming to rest on a surprisingly serious note, though its fruity core lingers. A great value given the quality in the bottle.
Read More 
Thanks to Shana Bull for mentioning us in Sonoma Magazine. We are a small company playing in a big, RICH world. We are putting our elbows out, and taking up some space, regardless!
Read More 
"... killed and ate two rattlesnakes, and drank more than we should have (after shooting guns). Romance was had, making for fires inside tents and out. Luckily, I had some Lucky Rock Sauvignon Blanc to cool me down."
Read More 
